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Selected work / Beauty & hair care

Campaign · Print · Digital

Aunt Jackie’s.

Full of texture.
Full of personality.

Product launches · Collection storytelling
Brochures · Digital creative · Merchandise

Aunt Jackie’s Butter Fusions campaign featuring a model portrait, product collection, and It’s Like Butter Baby headline
Butter Fusions / Campaign creativeIt’s like butter, baby.

The project

Every collection.
Its own character.

A body of creative work for Aunt Jackie’s Curls & Coils, bringing hair care collections to life through product launches, print pieces, digital assets, and branded materials.

From the rich color of Butter Fusions to the fresh teal of Aloe & Mint, each collection has its own visual voice. Product imagery and direct, expressive headlines keep the work connected across formats.

Brand
Aunt Jackie’s Curls & Coils
Collections
Butter Fusions
Grapeseed
Aloe & Mint
Kids Collection
Scope
Campaign creative, product communication, brochures, digital design, display, and merchandise.

01 / Campaign creative

Big personality.
Beautifully expressed.

Butter Fusions collection launch graphic with pink, brown, and green conditioning masque jars

Butter Fusions / Collection launch

It’s like butter, baby.

Not Your Average Curl bamboo and avocado masque graphic with illustrated product benefits

Butter Fusions / Product storytelling

Ingredients in focus

Teal Aloe and Mint collection launch graphic with four Aunt Jackie’s hair care products

Aloe & Mint / Collection launch

A fresh introduction

Purple Grapeseed collection launch graphic with the Aunt Jackie’s product lineup

Grapeseed / Collection launch

Get your curl & shine on

02 / Print & editorial

The details,
unfolded.

Product stories, collection guides, and brand information carried into print.

Open pink Butter Fusions brochure mockup on an olive green background
01

Print / Product education

Butter Fusions product guide

Open Aunt Jackie’s brochure with product ranges on pink pages against a purple background
02

Print / Collection brochure

Collections, unfolded

Aunt Jackie’s folded brochure with hair portraits and product information on a lavender background
03

Print / Brand brochure

A closer look at the brand

Unfolded purple Aunt Jackie’s product guide with hair care products and descriptions
04

Print / Product reference

The full collection

03 / Digital creative

Made for
the screen.

Collection launches and brand imagery across website, social, and story formats.

Laptop mockup of Aunt Jackie’s website featuring the Aloe and Mint collection

Digital / Website mockup

Aloe & Mint online

Vertical purple Butter Fusions story graphic with the words It’s Like Butter Baby

Digital / Story creative

It’s like butter, baby.

Aunt Jackie’s Kids Collection social graphic with colorful hair care products

Digital / Social creative

The Kids Collection

Close-up hair styling imagery with the Aunt Jackie’s logo

Digital / Brand imagery

Curls in the spotlight

04 / Display & merchandise

Beyond
the product.

Aunt Jackie’s Butter Fusions freestanding pull-up banner mockup

Display / Pull-up banner

Butter Fusions, standing tall

Purple Aunt Jackie’s T-shirt with Get Your Curl and Shine On lettering

Merchandise / Grapeseed collection

Wear the message

A connected body of work

One brand.
Many ways to show up.

Color, product storytelling, and a confident brand voice connect this collection of campaign, print, and digital work.

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