Annjela NelsonBack to portfolio ↗

Selected work / Beauty & hair care

Camille Rose

Camille Rose.

Beauty with presence.
From the street to the screen.

Campaign creative · Website assets
Development support · Wireframes

Camille Rose × Ulta campaign on three outdoor panels, featuring hair and scalp drops, a central brand collage, and Guava curl products
Camille Rose × UltaThe recipe for beauty, at full scale.

The contribution

A recognizable brand.
A connected experience.

Expressive hair imagery, vivid product color, and a distinctive wordmark connect the campaign creative with Camille Rose’s digital presence.

I assisted in the development of the Camille Rose website, provided assets for the website, and developed wireframes to support its layout and structure.

Client
Camille Rose
Industry
Beauty & hair care
Featured work
Camille Rose × Ulta campaign mockup
Camille Rose × Dollar General campaign video
Website assets
Wireframes & development support

Featured project / Camille Rose × Ulta

Made to
stop the scroll. And the street.

Three-panel Camille Rose × Ulta outdoor campaign mockup with green hair and scalp creative, a central model collage, and pink defined curls creative
01

Campaign creative / Outdoor mockup

Camille Rose × Ulta

Three connected panels pair product benefits with expressive portraits. Green and guava pink frame the central Camille Rose collage, keeping the brand at the heart of the composition.

Retail campaign / Video

Camille Rose
× Dollar General.

A campaign brought to life through motion, connecting Camille Rose’s beauty storytelling with Dollar General.

Watch the campaign film.

Camille Rose × Dollar General / Campaign film

Environmental graphics / Vehicle wrap

Your hair looks good.
On the move.

Camille Rose pink van wrap mockup featuring hair care products, Janell Stephens, and the Your Hair Looks Good campaign
Camille Rose / Vehicle-wrap mockup

Social creative / Instagram carousel

Guava Slip
in the spotlight.

Product storytelling across a seven-slide carousel, connecting the styling routine, ingredients, and benefits.

Swipe or use the arrows to explore.

Camille Rose1 / 7
Guava Slip Stylers campaign cover featuring two models and the styling collection
Guava Slip Stylers for soft, hydrated, defined curls with lasting hold
The styling routine featuring Hold Up setting mousse and Heavy On Hold extreme gel
Guava fruit essence and Kakadu plum ingredient benefits
Heavy On Hold extreme gel with product features and texture details
The Hold Up setting mousse with product features and texture details
Guava Slip Whipped Souffle styling butter and product benefits

Campaign creative / Advertising

The recipe
for beauty.

Camille Rose The Perfect Wash Day Regimen advertisement with Curl Love products and Curl Maker on a pink background

The Perfect Wash Day Regimen

Product campaign creative

Camille Rose The Recipe for Beauty advertisement featuring a collection of hair care products against a pink tropical background

The Recipe for Beauty

View original PDF ↗

Social media advertising / Edge Freeze

Edge Freeze.
Made for the feed.

Four social media ads connecting product benefits, application tips, and comparison messaging in a cohesive pink and white campaign.

Camille Rose Edge Freeze Beat the Heat social media ad with product texture, pink background, and styling benefits
Launch creative
Camille Rose Edge Freeze social ad with an open product jar and callouts for sleek edges, shine, and conditioning
Product benefits
Camille Rose Edge Freeze how-to social ad with a model demonstrating the product and three application steps
How to use
Camille Rose Edge Freeze comparison infographic contrasting product features with traditional edge gels
Product comparison

Brand extras / Sticker collection

Guava Girl
Summer.

Guava Girl Summer sticker design
Guava Girl Summer
Guava Girl Summer brand seal sticker design
Guava Girl Summer brand seal
Camille Rose silhouette sticker design
Camille Rose silhouette
Guava Girl stamp sticker design
Guava Girl stamp
Your Hair Looks Good sticker design
Your Hair Looks Good
Guava fruit illustration sticker design
Guava fruit illustration
Camille Rose wordmark sticker design
Camille Rose wordmark
Camille Rose signature sticker design
Camille Rose signature

Print creative / Postcard

A personal
brand connection.

Camille Rose postcard front featuring two models holding Guava Slip products against a pink background
Postcard / Front
Camille Rose postcard back featuring founder Janell Stephens, her brand message, and a promotional offer
Postcard / Back

Jinny OTC / Print + digital

An A+
hair routine.

Camille Rose Jinny OTC print advertisement campaign artwork
Jinny OTC print advertisement
Camille Rose Jinny OTC web banner campaign artwork
Jinny OTC web banner

CVS Epic Beauty Sale / Promotional creative

Your hair
looks good.

Instagram feed

Camille Rose Hydrated, defined, and frizz-free curls campaign artwork
Hydrated, defined, and frizz-free curls
Camille Rose Good things come in threes campaign artwork
Good things come in threes

Stories + motion

Camille Rose Good things come in threes — story campaign artwork
Good things come in threes — story
Camille Rose Frizz-free curls — story campaign artwork
Frizz-free curls — story
CVS Epic Beauty Sale — motion creative

The visual language

Color. Texture.
Unmistakably Camille Rose.

Curly hair imagery from the Camille Rose website
Hair imagery / Camille Rose
Camille Rose Guava Slip Detangling Bundle
Product photography / Guava Slip collection

Website color palette

Camille Pink · Guava Pink · Black · White

Camille Pink

#FFA4B4

Guava Pink

#FF647C

Black

#000000

White

#FFFFFF

The digital experience

From first impression
to everyday routine.

Website assets and wireframes bring product discovery, hair textures, and shopping into focus. My role supported the wider website development effort.

Explore camillerose.com ↗

Existing product and hair imagery sourced from Camille Rose’s website. Campaign shown as a mockup.