Beauty / Campaigns + Brand Design
The Doux.
A brand experience.
Inside and out.
Packaging + retail design
Print collateral
The unboxing experience
Press play.
Open the experience.
A black exterior gives way to a checkerboard interior and vivid teal salon imagery. The Press Play thermal styling system comes into focus as the lid opens, connecting the outer packaging to the campaign inside.
02 / Retail display
Made to stand out
on the shelf.
The checkerboard pattern carries the visual identity across the display, while the pink logo and front-facing brand message create a clear focal point.
Black + white. A hit of pink.One connected packaging system.
03 / Print collateral
Two sides.
One brand story.
A double-sided flyer pairing Culture Creators product photography with the Press Play styling system and promotional messaging.
04 / Press Play campaign
Turn up the style.
Social / Digital / Motion
A connected campaign for the Press Play styling system, bringing product stories, salon imagery, and expressive typography together across social and digital touchpoints.
Teal sets the scene. Pink brings the energy. Product-led graphics and short-form video carry the story from the feed to the screen.
Campaign in motion
Press play to watch.
05 / Magazine advertising
Instant classics.
In print.
A magazine advertisement introducing additions to The Doux Classics collection, with product photography and benefit-led messaging.
